Running a business is not easy! Especially when you are running a business while working full time.
When I decided to start a photography business, I really had no idea how I would do it. I mean, I wasn’t even a professional photographer. My only experience in photography was shooting around with my old Cannon DSLR or iphone. I also knew nothing about the technical side of photography. All I knew is that I loved my art and I clearly had an eye. I was determined to make this happen.
Little secret, being a great photographer has little to do with taking pictures. (Seriously) To be a great “working” photographer I knew I had to treat this new venture like a business. And you know how people say you have to treat your business like a baby? That saying is so true but it means more than nurturing or caring for the business. What this means is that just like with raising a baby, your goal as the parent is to raise this child to be a wonderful, productive adult because when they are productive they can give back to you. The same is true with growing a business. The goal is to feed and nurture the business knowing that when this business reaches maturity, the business can then give back to you. It becomes a source of revenues that can power other projects or ideals. In fact, you don’t have to be a slave to your business always stressing to figure out where the cycle of “hustle” ends. I made a choice when I signed the lease to my studio that I would raise my business in the way that I raise my daughter, to be a wonderful, productive business.
So, here are a few tips I want to share with you that has helped me grow my brand in year number one.
But first an introduction!